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Advance America's Customer Demographics
National Customer Demographics
Research shows most of our customers are from middle-income, educated, working families. Consumers who seek short-term financial assistance from Advance America are your neighbors, business associates and those you interact with on a daily basis.
Our customers turn to short-term loans as a reasonably priced, well-regulated option for meeting short-term financial needs and unexpected, relatively low-dollar, unbudgeted expenses.
Like all consumer financial service providers, our centers are located in population centers and areas where customers live, work and shop. We do this for the convenience of our customers, who represent a broad demographic segment and cannot fairly be grouped based on race, sex, religion or similar characteristic.
Middle-Income, Working Americans
| Advance America Payday Lending Customers* | U.S. Census 2010 | |
|---|---|---|
| Average age (years) | 41 | 39 |
| Median Household Income | $55,238 | $50,046 |
| Homeowners | 78% | 65% |
| High School Degree or Higher | 94% | 85% |
*Based on 968,000 records from February 2014 to February 2015.
Financial Relationships
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As a requirement for obtaining a cash advance, customers must have proof of an active checking account with a bank or credit union.
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Half of customers have overdraft protection on their checking accounts.
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Fifty percent of customers have at least one major credit card, 35 percent have credit card(s) with credit available.
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